When it comes to migrating systems, it can be difficult to get employees engaged in the process. For one major oil and gas company, a new logistics system presented a particular challenge because employees needed to be aware of changes in order to maintain current levels of safety and regulatory compliance.
This client came to Entrance for advice on what they could do to improve engagement, and our SharePoint consultants proposed a gamification solution that would utilize their existing SharePoint implementation.
What is gamification, you may be wondering? From a change management point of view, gamification is the process of identifying the specific areas of engagement that are vital to the organization and applying gaming concepts to those areas. When one thinks of gaming the words competition, incentives and social come to mind.
How does one get started with implementing gamification?
1) Make a goal (example: get all users in the department to participate in a forum
2) Determine how to track
3) Track and apply gaming aspects (incentives, competition and social)
For this client, SharePoint is being used to turn tedious activities into competitive ones, inspiring employees to beat out their fellow co-workers. A leaderboard shows the high ranking employees who have earned points for activities like updating profiles, high quiz scores, looking at documents, and forum participation.
Particularly as long-standing icons will be completely different in this new logistics system, it is very important that employees complete this training in order to avoid making mistakes.
As the roll-out process for this new initiative will be prolonged, the business goal is to keep employees in the loop and involved in their own education in a way that is fun.
We will share more about this project and the resulting improvements in engagement as we move further into this project. For more on SharePoint and engagement, check out this post on how Yammer and other enterprise level social tools can help…