As you put away the holiday tinsel and look forward to 2021, a bit of introspection is in order. Before you pop the champagne bottle and cheer the Times Square ball drop (virtually this year), take time to reflect on your accomplishments and identify your future goals. Perhaps, your business needs a new vision — or your C-suite staff needs to reject familiar but pointless conventions. If you’re looking to partner with a custom software development team, consider this: All successful software companies have 4 things in common.
Learn what they are so you can make the best decision for your business in the coming year.
1. Embracing Mobility
Whether your clients are heading to a lunch meeting or relaxing in their living rooms, they need to be able to utilize your app at a moment’s notice. Why? The traditional workspace filled with PC desktops seems to have been replaced by a smart system of interconnected devices.
In order to serve the needs of your clients, your software or app must be mobile-optimized. Due to COVID-19 and the corresponding need to conduct business on the go, accessibility is key. If the statistics hold true, the post-COVID workforce is slated to increase its dependence on apps. You’ll want to plan accordingly when designing your app:
- Consumers will continue to be glued to their smartphones. In 2020, they topped 3.3. trillion hours on their Androids.
- As we head into 2021, consumers will have downloaded more than 130 billion apps across iOS and Google Play.
- The adoption of mobile apps accelerated by two to three years due to the COVID-19 crisis.
2. Mobile and Web Apps
Secure, accessible apps are essential for continued client satisfaction. When developing these apps, make sure that they are compatible across all devices.
The portal within your app should also have backlinks to your web page and allow potential clients to access all of the data they need in one convenient location. Also, consider connecting your portal to your intranet so that your employees can conveniently access your app, as well.
3. Globalize Your Market
The market for your software extends beyond domestic borders, so take this into consideration when developing your software and integrating upgrades. By offering seamless access to a diverse audience, you have the ability to reach new markets and expand your customer base.
According to studies, 72.1% of consumers prefer browsing websites in their language. Meanwhile, 72.4% say that they would be more likely to purchase from a brand that provides website content in their own language. If you need more convincing, consider that 42% of consumers never purchase products from websites that use unfamiliar foreign languages.
Millennials comprise one of the most ethnically diverse and cosmopolitan consumers on the planet. Many find diversity in brand messaging extremely appealing and are sensitive to preconceptions in mono-ethnic advertising. Thus, formulating multi-ethnic communication campaigns is critical to business success.
One of the best ways to boost your global reach and expand your market is to take advantage of social media platforms. Because clients regularly congregate on these platforms, boosting your presence there allows you to engage in social listening and monitoring. Both allow you to track mentions of your brand across social media platforms.
This paves the way for you to respond to queries, complaints, and concerns before they negatively impact your brand reputation.
4. Customize Your Software
With diversified clients come diversified needs. Sometimes, the standard software template may have limitations when it comes to meeting the needs of all your clients. Offering customized software allows your business to differentiate itself from its competitors.
Personalization is critical to client satisfaction; it also allows you to cater to a wider target audience. At its heart, customized software comes with enhanced data encryption and security options, which are critical for the threat landscape we face. According to a Veracode report, 76% of all apps have at least one security flaw. With the average cost of a data breach at $3.86 million dollars, strong security options will go a long way towards strengthening consumer confidence in your product.
Create Your Own App, and Compete With the Most Successful Software Companies on Earth
As a start-up, being able to compete with other successful software companies can seem daunting. However, being open to new innovations will keep you competitive in your industry.
If you’d like a consultation with our experienced software development team at Entrance, feel free to contact us. We can answer all your questions and explain how we can design your software to scale seamlessly with your evolving business needs.